3 Reasons to Advertise on Social Media

Social media marketing at Amsconsultingfirm
  1. Affordability
  2. Audience Insights
  3. Various Advertising Platforms

Social Media has been around for many years. A lot of us will remember one of the first platforms as being MySpace. A place where millennials would gather online, customize their page using simple HTML code and even put their favourite song on their profile page. However, before that when millennials were still young children, there was a social media platform known as sixdegrees.com. This platform allowed its users to create profiles and a list of connections. It was also a space to message your connections directly.

Fast forward to 2022 and the social media we know has evolved drastically. We still make profiles, make connections, and share our happiest moments, but it is also a place to make new friends, buy products and advertise.

Advertising on social media can be extremely beneficial to a business, and here’s why:

  1. Affordability

Advertising on social media can be cost friendly. Facebook and Instagram allow for a budget of your choosing. Someone can choose to have a budget of $10/day, or they can choose $100/day. This is a great option for a small start-up business with a low advertising budget. Want to start a campaign without a lot of risk? Social Media can be an excellent place to start. Roll out a two-week campaign under $100 and analyze results.

LinkedIn is a little higher on costing, but you can get away with a $10/campaign and it’s a great tool for B2B advertising. You can learn more by visiting LinkedIn Advertising.

Want a younger crowd? Snapchat can help with that, rolling in at just $5/day. Get the whole rundown Snapchat pricing

       2. Audience Insights

With advertising, comes targeting. Who do we want to target? Age, gender, income etc. With social media, we have these insights with a click of a button. Facebook gives us important information such as age, race, the device they were using and more. When analyzing the date from your social ads, you can gain better insight as to who is seeing your ad which can lead to better targeting for ad optimization.

  1. Various Advertising Platforms

There are several social media platforms in this day in age which allows users to choose the best platform for their advertising efforts. If you want to show off a new product in a fancy photo or video targeted to millennials, you can use Instagram as your advertising platform. According to statista users aged 25-34 are on Instagram.

Have a new pair of shoes you want younger people to see? Try TikTok. While it seems everyone, no matter the age is on TikTok, according to wallaroomedia 60% of its users are between the ages of 16-24.

So, whether you are a small business, a business of one, or a large corporation, social media advertising has something for everyone!

Want to hop on the trend of social media advertising but not sure where to start? Let the knowledgeable and dedicated team at AMS help you today by giving us a call toll free at 1-888-702-5836 or messaging us on LinkedIn.

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