B2B, B2C, and B2G strategies

the difference between b2b, b2c, and b2g

The three most prevalent marketing methods are business to consumer (B2C), business to business (B2B), and business to government (B2G). AMS helps clients with all three types of marketing strategies. 

Despite the fact that general marketing concepts apply to all marketing strategies, there are some significant variances.

Business to Consumer (B2C)

Business to Consumer (B2C)

When a company offers its products or services to the general people, this is known as B2C marketing. Individuals within large groups are targeted by B2C marketers. Of course, not every product will appeal to every consumer in a given demographic. As a result, B2C marketers employ tools to segment their market into several target audiences. B2C marketers perform market research to better understand the requirements and buying habits of customers of various ages, genders, income levels, geographic locations, and other demographic and psychographic groupings. B2C marketers learn how to offer products and services to consumers more.

Business to Business (B2B)

Business to Business (B2B)

When a company sells its products and services to other companies, it is known as B2B marketing. This covers marketing to for-profit enterprises as well as non-profit organizations.  Unlike consumer purchases, business purchases typically involve greater planning and a more sophisticated, formal decision-making process. B2B marketers perform market research to segment their market and generate marketing communications that are tailored to the target audience’s needs and desires. Industry sectors, firm size (small, medium, giant), and shared demands are all possible B2B segments. B2B marketers focus on creating relationships with their business prospects and clients because the purchase process is longer and more complex.

Business to Government (B2G)

Business to Government (B2G)

Businesses that offer their goods and services to government agencies are referred to as B2G marketers. The B2G model differs significantly from the B2B and B2C models in that businesses respond to requirements announced by a government body through a structured bidding procedure. This bidding procedure can be done in real time online and can be extremely competitive. Government agencies frequently have strict laws governing the types of firms with which they can collaborate. To begin working with a new company, they must go through a rigorous series of authentications and approvals. However, the wait may be worthwhile because the government frequently purchases things in large quantities, resulting in big revenue for your company.

How ams will help your company succeed

No matter which area of marketing your company wishes to target, AMS will provide you with comprehensive and strategic solutions.



Our creative team will construct your next significant project with the care and attention you deserve, utilizing our world-class customer service. Our client roster includes some of the country’s most well-known commercial enterprises, such as Amazon and Walmart, to mention a few. AMS has the expertise to take your business to the next level. We can guide you through the ever-changing world of B2C marketing and help you achieve your goals.


AMS has a thorough understanding of compliance-based enterprises, unlike many other organizations. Our intuitive awareness of our B2B clients’ objectives and demands results in outstanding service, according to our clients. We have everything your brand needs to grow and prosper in one place, thanks to our fully staffed creative services department. It’s vital to keep your brand top of mind with both consumers and corporate clients, whether you’re a startup or an established player.


Most government contractors are faced with similar issues, whether they sell directly to government agencies or through primes. These include complex RFP criteria, strong competition, skill shortages, and narrow margins. Those who can work their way through the system, on the other hand, are frequently rewarded with profitable long-term contracts – and greater stability than many corporate-facing enterprises. AMS can assist you in establishing the connections you need to get vital visibility, demonstrate your expertise, and earn additional contracts.