Digital Marketing

Why Your Business Needs Digital Marketing

Affordability Digital marketing is considerably less expensive than other forms of traditional

Affordability

Digital marketing is considerably less expensive than other forms of traditional marketing.

Mobile Access More than half of the world’s population accesses websites on their mobile phone and this number is projected to keep growing.

Mobile Access

More than half of the world’s population accesses websites on their mobile phone and this number is projected to keep growing.

Flexibility There are many different forms of digital marketing, including banner ads, social media content, and email marketing.

Flexibility

There are many different forms of digital marketing, including banner ads, social media content, and email marketing.

Measurability Digital marketing makes it much easier to track your metrics, analytics, and more.

Measurability

Digital marketing makes it much easier to track your metrics, analytics, and more.

Personalization Target the right audience, at the right time, on the right platforms.

Personalization

Target the right audience, at the right time, on the right platforms.

Interactivity Easily communicate with your customers and get to know your audience better.

Interactivity

Easily communicate with your customers and get to know your audience better.

What Does Digital Marketing Include?

Leverages the power of popular social media platforms to get your brand’s message to large and targeted audiences.

Social Media

Leverages the power of popular social media platforms to get your brand’s message to large and targeted audiences.

A form of direct and digital marketing that promotes your business’ products and service through the use of targeted emails.

Email

A form of direct and digital marketing that promotes your business’ products and service through the use of targeted emails.

Improves the quality and quantity of website traffic to a website from search engines.

Search engine optimization

Improves the quality and quantity of website traffic to a website from search engines.

content Includes video, blogs, podcasts, webinars, and more.

content

Includes video, blogs, podcasts, webinars, and more.

influencers Uses endorsements and product/brand mentions from individuals with a cultivated social media audience.

influencers

Uses endorsements and product/brand mentions from individuals with a cultivated social media audience.

digital advertising This includes banner ads, pay-per-click ads, and sponsored/boosted social media posts.

digital advertising

This includes banner ads, pay-per-click ads, and sponsored/boosted social media posts.

Numbers Speak

Some projected trends in Digital Marketing
source: Hubspot

bn
social media users worldwide
bn
email users worldwide
%
of global website traffic generated from mobile
%
of internet users search for info online