WHY YOUR BUSINESS NEEDS PUBLIC RELATIONS
Build trust with customers
Position your brand
So much of marketing in the present era of social media is determined by how a brand is positioned. Unfortunately, superficial metrics like followers, likes, and engagement are frequently used to do this. When it comes to public relations, you want your brand to be seen in prominent media outlets, displaying your numerous press stories, interviews, and news features. Because of the authority bias, this shows prospects and even competitors that you are the go-to person in the industry. When all else is equal, the brands with the best positioning will win in the long run.